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DICE On Feedback from Beta and Post-Release Support

We’ve just read over an awesome interview by Kotaku.com with BF3 executive producer Patrick Bach. The interview reveals some of Patrick’s thoughts on the BF3 Beta, as well as a great conversation about Post-Release Support, DLC, and an excellent comparison and reminder about the Bad Company 2 Launch. If you want to read the full interview click here.

About Negative Feedback from the BETA:

 Patrick Bach says:

“The only thing we can do is tell people that: “These are the things we have fixed since the beta.” And also based on the feedback from the beta. But other than that… you need to let people play it. The problem with having a beta is that you hand out a product that is not done. Deliberately. You do it because you want to get feedback on not only what the players think, but also on how things are holding up, what can we read from the network traffic, how is everything holding up, how are all of the systems that are brand new holding up. You could argue that maybe we shouldn’t do a beta. If we don’t do [a beta], then we might have problems day one. So the only way to ensure that we have less problems day one is to have a beta. But if you have a beta (laughs) people will hate you, and think that you’re stupid. We get complaints like, “How can you guy’s miss obvious things like A, B, and C?” And we didn’t miss it. We just weren’t done with it. But we had to get it out so that we get results back, so we can fix it. The lead time when you do a beta is actually pretty long. You need to go through certification on consoles, and do a lot of things before you get it out. And since you want to get it out on all three platforms at the same time to avoid further whining… (chuckles)… it takes as long as the longest platform certification time.” Patrick also goes on to note that the certification time takes about a month and a half for all 3 platforms.”

 

About Post-Release Support:

Patrick Bach says:

“Patching of this game and updating, if it’s Battlelog or the core game, that’s a big, long-term engagement. We really want to stay in the game post-launch. From an economic standpoint, that’s not the cleverest thing to do, but that’s not why we make games. We want to make games that we can be proud of, and releasing a game of this magnitude… it’s quite a big game. We know that we won’t hit 100% at launch. We won’t be able to say “It’s perfect.” Better to release it than to wait another year. Release it, and make sure we follow up on it. We’ve been shipping so many Battlefield games that we know that people will keep playing it. If it’s good enough, they’ll keep playing it.”

 

About Bad Company 2, and the Launch of the game on day one:

Patrick Bach says:

“It wasn’t great on day one. People hated it on day one. It was a complete disaster, according to the forums; it was the crappiest game ever. And then we patched it and fixed some issues. And now it’s like some people think it was perfect from day one. It was the best game ever! Why can’t Battlefield 3 be perfect from day one? But I mean [Battlefield 3 ] is much better today day one than Bad Company 2 was day one.

On Feedback from Battefield 3 Beta compared to Bad Company 2 Beta:

Patrick Bach says:

“It was the same, just smaller. “It was the worst game ever.” So we’re used to it, but now it’s blown out of proportion because there are I think six times the amount of people playing this beta as we had in Bad Company and it’s the same problems. They say the same things: “You’re stupid,” “We hate you.” And we’re like… “Sorry!”