Battlefield 3 was one of EA’s largest game launches, quickly selling millions of copies. The number is now sitting at 13 million units sold. The game’s competitor, Call of Duty: Modern Warfare 3 is rumored to have sold some 20+ million copies since it’s launch on November 8, 2011.
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Still, BF3 had an excellent launch, and EA poured another $30 million into the game post launch. SWTOR was another hit by EA, but the company may have overstretched itself and reportedly had a disappointing fiscal year. Major layoffs were rumored, but EA has quickly denied these and has stated that it’s team is still growing.